Manufacturing marketing agency.

1. 01

   They search

   for the process, material, or part they need.

   Search work and your Google Business Profile help them find you.

2. 02

   They read your website

   to see whether you can make it.

   A page for every process, with the details they check.

3. 03

   They make a shortlist

   of two or three shops they trust.

   Certifications, equipment, and real work, shown clearly.

4. 04

   They send a drawing

   and ask for a quote.

   A quote form that takes drawings, and an assistant for questions.

Manufacturing supportCleveland, Ohio

Phillips Light Industrial

19,200Google impressions in 28 days for plistaffing.com, seven weeks after launch

We built five websites under one brand system in 18 days for a Cleveland manufacturing support group.

• Five websites
• Brand system
• Quote forms
• Google Business Profile
• Social media

Read the case study

Metal finishing and zinc platingCincinnati, Ohio

Mechanical Finishers Inc.

2,770Google impressions in 28 days, seven weeks after launch

We built a six-process finishing website in six days for a Cincinnati metal finisher and zinc plater.

• Website design
• AI assistant
• Engineering tools
• Quote form

Read the case study

Low temperature PVD coatingAustinburg, Ohio

SurfTech

13Coating codes, each with its own page

We built a coating selection website with two engineering tools in ten days for an Ohio low temperature PVD coater.

• Website design
• Comparison chart
• Engineering tools
• AI assistant

Read the case study

Clicks from Google since launch

How much does marketing for a manufacturing company cost?

At Shopfloor Agency, an RFQ-ready manufacturing website costs $6,000 once, a starter website costs $2,000, SEO is $675 per month, and social media with Google Business Profile management is $1,900 per month. There are no hosting or maintenance charges on top. Industrial marketing agencies that publish their rates generally start around $40,000 for a website rebuild and $4,000 or more per month for ongoing work, and most publish nothing at all. Most of that gap is scope, because a $40,000 engagement usually includes brand strategy, persona research, and a large content program. If what you need is one good site that your engineers and your purchasing team can actually use, that is a much smaller job, and we price it that way. Every price is published in full on the pricing page.

Why do manufacturers need digital marketing?

Manufacturers need digital marketing because the first half of an industrial purchase now happens before anyone contacts you. A design engineer specifying a component, or a purchasing manager building a bid list, searches for the capability, material, tolerance, or certification they need, then shortlists two or three suppliers from what they find. If your capabilities are not written down where a search engine can read them, you are left off that list, and you never hear that the work went elsewhere. What digital marketing gives you is a place on that list at the moment someone is choosing which suppliers receive the RFQ, the request for quote. For most manufacturers, that starts with a website that states your capabilities, tolerances, materials, and certifications in plain text that search engines can read.

How do I market a manufacturing business with no marketing team?

Start with the four jobs that need someone who knows the work, and pay for outside help only where the numbers support it. The four are putting your real capability data on the site as text, stating your certifications with their scope, claiming and completing your Google Business Profile, and shortening the quote path so a drawing can be sent in one click. The person who prices your jobs can handle all four in-house, and together they cover most of the available gain. Plan on about two hours a week of internal time, with roughly thirty minutes of that from the owner. Outside help earns its fee on the technical build, the page structure, and the ongoing search work, in that order.

When is Shopfloor Agency the wrong choice?

Shopfloor Agency is the wrong choice in five situations, and they are worth a quick look before you write to us. If your purchasing process requires a supplier with a named account team and backup staff, a larger agency will meet that requirement better, because with us you work directly with the person who builds your site. We do not run paid advertising, so if you need a campaign to launch next month, a paid media agency is the right partner. We do not offer brand strategy or persona research, which is most of what a $40,000 engagement buys, so if that is what you need, one of the larger firms will serve you well. We are a young firm without a third-party review profile yet, so if you choose suppliers by outside references, that is a fair test and one we do not meet today. And if what you sell is something a consumer understands at a glance, a generalist will do the job well without a specialist premium. Every price is published, so you can run the numbers before either of us spends an hour on it.